The activewear brand was founded in 2018 in a Garrison town of Tidworth with an Ex-British Army soldier Gold-sun Mhizha. Having served in the British army as an infantryman and physical instructor the founder identified the gap in the market in athleisure apparel and felt the need of creating a brand that specialises in athleisure apparel. Apparel which is suitable for outdoor and indoor training that is designed with performance-based fit and modern garment technology.
Our journey has just begun, and as a new active brand we are continuously evolving and improving our apparel and consumer-based services. Our products involve sustainability innovation, stylish and more importantly, performance. We are committed to using the best garment that meets the need for longevity and performance excellence.
We are on a mission to inspire everyday people to achieve exceptional achievements, through tenacity, hard work and inspiration.
We believe that our brand can be the backbone of a successful lifestyle due to our innovative designs and continuous innovation that embedded in the roots of the brand.
Our vision is to build a relationship with athletes and understand what they are passionate about and how we can help them to attain their fundamental goals. Providing athletes with apparel that is best for the ‘the job’, comfortable, adaptable and protects them against the elements of all exercises.
Bringing athletes together despite the cultural diversity and ethnic background sense of belonging.